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Category: PPC

NEWSPPC

Why Your Business Should Be Using Performance Planner

Your business might have the best products in the world, the most talented teams and great company culture. But chances are that your team lacks one crucial thing: a coherent strategy. Performance Planner is a product that helps businesses create and execute their marketing strategy so they can be more successful and increase revenue.

Performance Planner is a CRM and marketing automation solution designed to help business owners run their operations more efficiently. The software, which is both affordable and accessible, has been designed to work with your business processes instead of altering them. In this way, you can continue using your current processes while gaining the advantages that Performance Planner offers.

Performance Planner’s History

Performance Planner is a tool that was created by two entrepreneurs, Johnathan Spence and Jeremy Todd. The two were looking for a way to help businesses track their progress and performance over time. They came up with the idea of creating software that would allow businesses to input data about their sales, customers, and employees. The software would then generate reports based on this data.

The reports would help businesses see where they were excelling and where they needed to improve. Performance Planner was launched in 2014 and has since been used by thousands of businesses around the world. The software has helped businesses save time and money by tracking their progress and performance.

When Should You Use Performance Planner?

There is no one-size-fits-all answer to this question, as the best time to use a performance planner will vary depending on the specific needs of your business. However, in general, businesses should consider using performance planners:

-When they are setting goals for their employees

-When they want to track employee progress over time

-When they need to identify areas where employees need improvement

-When they want to create a system for giving employees feedback

By using performance planner at these key times, businesses can ensure that their employees are always performing at their best and achieving their full potential.

What Are Some Benefits of Performance Planner?

There are many benefits of using a performance planner for businesses. One benefit is that it can help identify areas where employees need improvement. This can be done by tracking employee productivity and goal attainment over time. Additionally, performance planners can help create custom development plans for employees based on their individual needs and objectives. By doing this, businesses can ensure that their employees are receiving the necessary training and support to improve their performance. Additionally, performance planners can help to identify any potential roadblocks that employees may face in achieving their goals. By addressing these issues early on, businesses can avoid any potential problems down the road.

How Can Performance Planner Help Your Business Grow?

Performance Planner is a tool that can help your business track its progress and identify areas in need of improvement. By tracking key performance indicators (KPIs), you can see how your business is performing against its goals and objectives. This information can help you make informed decisions about where to focus your resources to achieve growth.

In addition to tracking KPIs, Performance Planner also provides insights and recommendations based on data analysis. This can help you identify opportunities for improvement and take action to drive growth.

Performance Planner has become so effective because

Its recommendations to optimize your ad campaigns are based on machine learning 

It helps you create ad campaigns according to your budget

It also shows you opportunities for seasonal events

Performance Planner is an essential tool for any business looking to improve its performance and achieve its growth potential. If you’re not already using it, start today!

Eligibility Criteria for Performance Planner

This tool automatically selects the eligible campaigns if your desired campaign is not showing up, it’s likely that it doesn’t meet the eligibility criteria 

To use performance planner your site must have 

3 Clicks over last 7 days 

You are using CPC, CPA or enhanced CPC for your bid strategies 

1 conversion per week 

Running for 72 or more hours

How to set up Performance Planner

If you’re looking to improve your business’ performance, one of the best tools you can use is Performance Planner. This tool allows you to set specific goals and track your progress over time, so you can see what’s working and what needs improvement.

Here’s a step-by-step guide to setting up Performance Planner:

1. Log in to your Google Ads account and click on the “Tools” icon at the top of the page.

2. Select “Performance Planner” from the drop-down menu.

3. On the Performance Planner page, select the date range that you want to view data for.

4. Next, choose the metric that you want to focus on improving. This could be things like clicks, conversions, or cost per conversion.

5. Now it’s time to set your goals! Decide how much you want to improve your metric by and set a target date for achieving this goal.

6. Once you’ve set your goals, click on the “Create Plan” button and Performance Planner will generate a customized plan for reaching your targets.

Understanding HowThe Results Work

The Performance Planner generates a Plan Summary that helps you track the increases/decreases in metrics by campaign according to your plan, and an Ads Editor file that can be uploaded directly to Ads Editor for budget and bid adjustments.

The summary graph: This is a simple graph that shows your current performance according to your input settings. Its also shows if the perfromance is meeting expectations or is below the expected results.

Before and after metrics: It tracks the spend, key metric, and target metric for both your current performance and future goals in the before/after metrics comparison table. This allows you to examine how campaign resourcing can help you grow in the next few months.

Comaprison tab: This is a simple comparison tool to give you a visualization for your current and planned settings. 

Conclusion

If you’re looking for a way to improve your business performance, then consider using Performance Planner. This tool can help you track and manage your goals, objectives, and KPIs, so that you can see where your business is succeeding and where it needs improvement. Not only that, but Performance Planner can also help you create actionable plans to address any areas of concern. So why not give it a try? You may be surprised at just how much of a difference it can make.

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admin October 17, 2022 0 Comments

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